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Build your water damage business

by Andy Robinson

As a water damage restoration contractor, one of your key tasks is finding the unique things that differentiate you from the competition.

However, water damage work can be slow for new companies. Many contractors visit the local insurance offices and explain to them their 24-hour emergency services and their use of the best equipment and training in the industry, but the question is how often insurance agents hear the very same speech from other restoration companies.

Continuing to educate yourself in the industry is key. Taking courses may enhance your services.

Learn to network

As you network to drum up business, do the following:

  • Look at all the different sources from which your business may come.
  • Try to establish relationships with other restoration companies in your area.

When storm surges pass through towns, restoration companies are often forced to put people on a waiting list.

By establishing a rapport with your competition, you may be able to pick up some extraction work, or better yet, mitigate the whole job.

Local plumbers are another area to explore. Often, they are the first called when there is a water or plumbing problem in the home.

Be proactive

New business start-ups often feel their only source of work is through the agent or adjuster. They should:

  • Look outside the box for where work can come from.
  • Take an upfront, frank attitude when dealing with agents and adjusters.
  • Establish a good rapport and stay in active contact with them.

    This will pay off in the long run. The independent adjuster may be another source for contractors to consider.

Andy Robinson is the restoration products manager for Jon-Don, Roselle, IL. He can be reached at (800) 556-6366, ext. 1048.

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